PCD has partnered with Colgate University’s Thought into Action (TIA) program to better serve our area businesses. TIA supports, promotes, and advances entrepreneurial activity across the Colgate community. Now, TIA is looking to expand their programming beyond Colgate students to our local entrepreneurs. Each of the TIA Saturday lectures is open to local entrepreneurs from 11am-12pm.
Saturday, August 26th 11:00am - 12:00pm
An Entrepreneur's Life & Personal Brand
The first TIA Weekend paints a very realistic picture of the highs and lows in the life of an entrepreneur; a veritable roller coaster. With testimonials from the alumni mentors, we highlight failures, successes, and what it takes to be an entrepreneur. Personal brand is the single most important ingredient to success for an entrepreneur. It includes; delivering on commitments, identifying strengths and weaknesses, problem solving, treating failures as lessons learned, establishing trust, and being adaptable and resilient, etc. Through dedicated introspection, hard work and tolerance for critique, you CAN shape and improve your personal brand and thereby increase your odds of success.
Saturday, September 24th 11:00am - 12:00pm
Presenting Your Venture
This TIA Weekend considers the importance of “clarity of message” and offers clear advice on the building blocks of a convincing pitch/presentation. We discuss Problem / User / Solution / Benefit, “knowing your audience”, and also stress having a clear “ask” when meeting with decision-makers who can influence your chances of winning.
Saturday, November 5th 11:00am - 12:00pm
Building a Team
This TIA Weekend discusses the importance of building great teams, delegating, working with friends and family, and hiring. Mentor testimonials provide fascinating perspectives into the art (not science) of creating winning teams as well as recommendations on how to avoid pitfalls that will slow or derail your progress. Expectation management, clarity of deliverables, interview guides, job specifications and “trusting your instincts” are some of the topics that make this a lively workshop.
Saturday, December 3rd 11:00am - 12:00pm
Optimizing your Venture
This TIA Weekend focuses on "knowing" vs. "thinking" you have a good idea. We review quantitative and qualitative research, knowing your customer/user, developing minimum viable products, relevance / differentiation, the elements of a convincing one-pager, and general intelligence gathering through being good listeners.
Saturday, January 28, 2017 11:00am - 12:00pm
Tech101 for Non-tech Cofounders; Recruiting, Managing, & Executing with Technical Talent
This TIA weekend focuses on the technical end of start-ups. First up - determining your needs by defining problems and solutions. Next, do you really need a developer or can you use one of the many great products readily available to create a minimum viable product? If you do determine you have more advanced needs, we'll cover how to recruit, screen, and hire technical talent. Finally, getting past the goal line - how to launch your finished product or service.
Saturday, February 25th, 2017 11:00am - 12:00pm
The Ask and Getting Pitch Ready
This TIA weekends covers the essential ingredients that go into a great and convincing pitch. We cover what
be included in a pitch and discuss why these topics need to be covered when presenting your venture; from the perspective of investors, partners, customers, etc. We also discuss the “art of asking”, and illustrate how knowing how to “make the ask” is central to success for any entrepreneur...or person. During the lesson we also revisit elements of how to present from the second workshop, “Presenting”.
Saturday, March 25, 2017 11:00am - 12:00pm
Final Thoughts and Demo-Day Pitch Prep
This TIA Weekend provides a recap of all concepts and topics covered over the course of the year. We hear thought-provoking testimonials from the student entrepreneurs about what they learned and suffered through, as well as what they didn’t expect and what successes they feel best about. Additionally, much of this weekend is dedicated to preparing for the eWeekend Demo Day. Student Entrepreneurs will be rehearsing their pitches, discussing plans for their “booths”, and developing clear “asks” and “needs”.
Entrepreneur Weekend 2017 (SharkTank & DemoDay)
eWeekend is a celebration of Colgate’s entrepreneurial spirit. It features a keynote speech from a true “change maker” in the field of entrepreneurship, pitches from the TIA teams on the year’s work, awards and capital commitments to the best teams, lunch and speakers, and entrepreneurship panels lead by experts. Don’t miss the fun; you may just be inspired to start your next venture (it’s happened before!)